6 ways to stay focused as an event professional

As an event professional you’ll be well accustomed to the feeling of having a thousand things on your mind at any one time. With so much to think about and be distracted by, it’s inevitable that you’ll occasionally lose focus. That can be disastrous if you’re working on a key aspect of your event.


But don’t worry. We’re here to help with some easy ways that you can keep your focus up even when you have the weight of the whole event on your shoulders.


Make a list


If you often find yourself thinking about other things while trying to get one big task done, stop what you’re doing and make a list. Prioritise your responsibilities, and if possible book out time on your calendar for each one. By having a list of things to do and a plan of when you’re going to implement them, you can maintain focused blocks of time when you’ll be far more efficient.


This list-making habit is an invaluable one to develop. Remember, inspiration can strike at any time, so you should always have access to your list. A ‘notes’ app on your phone is perfect for this, as you’ll be able to quickly send your list to other people if needs be, and back it up via email.


Find the right workspace


In every office you’ll see a wide range of workspaces, from spotlessly clean desks to clutter that would give a hoarder a run for their money. It turns out, both of these are beneficial for different types of work.


If you’re working on mentally taxing tasks like event logistics, you should be in a clean workspace. Clutter can be distracting when you’re trying to think logically. Having to sift through piles of paper to find the number of a contractor or specific figure is not only stressful, but also a waste of time you don’t have.


Tidiness isn’t the be all and end all though. If you’re trying to come up with new marketing ideas or unique event day features, science says a bit of clutter might actually help you. A study at the University of Minnesota found that working at a messy desk boosts creativity and generates more interesting ideas. If you’re suffering from a mental block, try changing up your workspace and let the ideas flow.


Take a break


It might seem counterproductive, but sometimes you need to take a break to get more work done. Whether you go out for a walk or just step away from your desk for a while, this time is vital to both your focus and your productivity.


When you spend a large amount of time on a task you are likely to start feeling stressed, and this is when your focus will start to decrease.


If you find yourself having trouble concentrating on even the most simple of tasks, take this as a sign that your brain needs to rest and replenish. Once you’ve had a breather, you can go back to your task with a new level of focus and creativity.


Track your event’s performance


Use a tool like realbuzz registrations’ event dashboard to monitor the performance of your event and you’ll be able to keep track of where your priorities should lie. Do you have a sub event that’s about to fill up? Or maybe you’re about to hit a revenue target that you need to inform your stakeholders of?


Having an easily accessible overview of your event is invaluable in maintaining focus and ensuring you concentrate on the tasks that really matter.


Start your day with exercise


As an active event professional you’ve probably got an interest in some form of sport or exercise, so why not use it to boost your concentration?


According to studies carried out at UCLA, exercising in the morning increases mental focus throughout the day, and has the added benefit of improving self-esteem and reducing anxiety.


A morning run is also a great time to get your thoughts in order and make a mental plan of what you’re going to tackle in the day. If you do have a sudden epiphany while you’re pounding the tarmac, you can make a quick voice memo using the recording app on your phone.


Keep the right foods at your desk


What you eat throughout the day can have a major impact on your concentration levels.


For example, the flavonoids found in dark chocolate boost the blood flow to your brain, which improves your ability to focus. Likewise, the combination of amino acids and Vitamin B6 in cashew nuts increases the production of serotonin in your brain, helping to reduce stress and maintain a positive mood.


On the other hand, if you have a soft spot for unhealthy snacks when you work, it’s time to stop. Eating junk food might perk you up momentarily, but it inevitably leads to mental fatigue and a loss of concentration.

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